A Place of Inspiration | Exhibition @CES 2024 Kia
Trade Fair
Kia's new Platform Beyond Vehicle(PBV) business and vision were showcased at CES 2024, the most influential tech event worldwide. The goal of CES 2024 was to promote Kia's consistent brand voice and new business platform through the impactful global launch campaign. Our approach for CES 2024 was to create a multidimensional experience centered on the concept of 'A Place of Inspiration' with storytelling elements interweaved throughout the booth based on Kia's brand slogan 'Movement that inspires’. Under the concept of 'A Place of Inspiration', visitors were able to experience PBVs through four lifestyle zones – Park, City, Home, Factory.
Client / Manufacturer
Design
Kia corporation
Seoul, KRINNOCEAN INC.
Seoul, KRSung Koog Hong, Byung Kyu Park, Seungjun Lee, Kristi Lheem, Seongyun ChoNIZ SPACE DESIGN
SEOUL, KRHyoungkyu Kim, Youngsun Lee, Jinhyuk Kim, Byeonghee Jeong, Eunju KimDate of Launch
2024
Development Time
up to 24 Month
Target Regions
North America, Asia, Europe
Target Groups
Consumers / Users, Trade / Industry