60th anniversary Ursa Limited Package
Dietary supplement packaging
Ursa, a dietary supplement to reduce fatigue and boost energy made by Daewoong Pharmaceutical, has been on the market in Korea since its launch in 1961. "Daewoong" and "Ursa" both mean "bear," and the image of a strong bear has been on the package since the brand's early days. For its 60th anniversary in 2020, this traditional and effective image was redesigned to deliver a better and stronger message.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Specific country/region: South Korea
Target Groups
Consumer / User